The Gratitude Campaign

19 Dec

Brainchild of, this is the story of how The Gratitude Campaign started:

For the past several years as I’ve been traveling around the country, I’ve been approaching soldiers in the airports and thanking them for serving for us. On several occasions I have noticed that it felt a little awkward for both of us. There are several reasons, some of which I am even just now learning as I produce this film and talk to more soldiers. But they have always appreciated being thanked, and I have always felt better having expressed my gratitude.

I started to think that it would be nice if civilians had a gesture or sign that they could use to say “thank you” quickly and easily without even having to approach. I did some research and found the sign that we are now using.

Is this limited to the military? Not at all. If you look around you I’m sure that you’ll find lots of people who are serving their communities, from local to global. If you appreciate their service, give them a sign. Say “thank you.”

How to make the “Thank You” sign itself:

The sign we are using is intended to communicate thank you from the bottom of my heart.

To make the sign simply place your hand on your heart as though you’re saying the Pledge of Allegiance. Then pull your hand down and out, bending at the elbow (not the wrist), stopping for a moment at about the belly button with your hand flat, palm up, angled toward the person you’re thanking.

Please note that there has been some debate as to whether this sign is a recognized sign from American Sign Language. With the utmost respect to those who know and use ASL, we are currently consulting several authorities on ASL to come to a resolution on that issue. We will update this page with our findings. In the mean time we would suggest that you use this sign only to thank those who serve, and do not assume that those who use ASL will recognize this sign.

Click here to see the full length version of the video.

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